mypi

Objective

Enhanced E-commerce Experience for MYPI.

This project involved a complete e-commerce website rebuild for MYPI, a relative newcomer in the mobile phone accessory industry. We collaborated closely with the client to understand their vision and craft a user-centric online store that streamlines the customer journey and facilitates customised product purchases.
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What we've done

Enhanced User Experience: We focused on creating a user-friendly experience that prioritizes customer satisfaction. Here's how:

Mega Menu Navigation: We implemented a user-friendly mega menu navigation system. This allows customers to easily find the exact product they're looking for by categorising products effectively and offering clear subcategories.

Streamlined Product Display: We coded custom Shopify themes to showcase product variants as individual items. This eliminates confusion for customers and ensures they have a clear understanding of all available options.

‍Customisable Product Solution: The client's unique selling proposition lies in their ability to offer customised products. To address this, we developed a bespoke Shopify app  that seamlessly handles the client's specific product customisation needs. This app empowers customers to personalise their purchases effortlessly, increasing cart conversion and making that final step before purchase and seamless as possible.